Hello, we're GOOD.
Rooted in intentional design and effortless style, GOOD creates clothing that makes women of all ages feel comfortable, confident, and genuinely good.
With high-quality fabrics and prints that spark joy, every piece blends artistry and ease, from trusty plains to playful collaborations with local artists.
Designed and made in South Africa, GOOD celebrates local craft, conscious creation, and the simple happiness of wearing something that feels as good as it looks.
GOOD Basics
We don't only do prints. Our basics range is made up of high quality, elevated staples you'll wear year round.
Occasion Wear
For life's celebrations and special moments.
I adore the jacket, pants and dress I bought from Good Clothing last month. The jacket has quickly become my favourite item in my wardrobe! The linen pants are super comfy too and I can’t wait for summer to wear my dress.
I needed to exchange the pants and the process was easy and hassle free and the customer service was friendly and quick throughout.
Good clothing is my favourite local brand. The fabric design is always unique and on trend, the cut is consistently flawless suiting most body shapes, the fabrics are comfortably cool, wash well and last for ages. I always receive compliments when I wear this proudly South African brand. Thank you!
This is an amazing brand and I have bought a number of items over the years. Each piece is beautifully made out of high quality fabric and finishes and you can just feel that a lot of love and soul has gone in too. I especially like their vibrant, unique prints and always get a lot of compliments when I wear them. I have always experienced great service from GOOD - beautifully wrapped garments, quick responses to any queries and easy returns. Thank you GOOD Clothing! Can't wait to see what you do next!
I bought such a stunning dress on a Good Clothing sale. It was a last minute purchase for a wedding and the team kindly arranged to have it ready for me within 4 hours. Such great service!
Calling themselves 'Good Clothing' is something of a misnomer. 'Extraordinary Clothing' would be a better fit, or perhaps 'Incredible Clothing'.
As a long time sewer, I have become exceptionally fussy, fortunately or unfortunately, about the quality of the clothes I buy. The standard of workmanship of EVERY item I have bought from Good Clothing (and there are many) is impeccable, and their customer service is remarkable to boot.
They have a long term customer and advocate in me.
I’ve bought a few items from Good Clothing and absolutely love them all.
Love the colourful prints and the fact that they’re locally (and beautifully) made!
The hand written thank you notes are so nice to receive.
Can’t wait to add more items to my closet!
This brand has quickly become one of my favourites. The clothes are great, but the people are the best! South African living in Denmark, I was looking for a dress to wear to a wedding and couldn’t find something I liked. I contacted Good Clothing about having items shipped over quickly and they went above and beyond for me!
The clothes are true to size, form and colour. They are comfortable and fun as well! Feels good to support a local brand instead of a fast fashion giant.
Would highly recommend and would order again!
Good Clothing is by far my favourite local (and, quite honestly, international) brand. The quality is undeniably excellent - from the choice of fabric to the little details. My favourite thing about the brand is the wonderful prints that are fun and versatile, and I love that they regularly bring out new ranges. They also cater to a range of sizes and body shapes. The brand has been such an asset to my wardrobe! Love!!!








